Principal Product Designer
At ServiceLink Auction, formerly Hudson & Marshall, I led the rebrand and product refresh of a legacy real estate auction platform across web and iOS. My work covered the broader experience transformation, including workflow simplification, navigation, UX, and visual consistency across the platform. The result was a more modern, cohesive product that improved usability and created a stronger foundation for future growth.
The original platform had been around for years and it showed. The experience was fragmented, hard to navigate, and weighed down by legacy decisions that made even basic tasks harder than they needed to be. For users trying to follow auctions, place bids, and manage activity, the product created friction instead of confidence. That friction affected the business too, increasing support burden and making modernization harder than it should have been.
I led the rebrand and product refresh across the platform, covering both web and iOS, with a focus on simplifying workflows, improving navigation and UX, and creating a more consistent visual system. The result was a more modern, cohesive product experience with clearer auction workflows, better usability across web and mobile, and a stronger foundation for future product improvements.
Original design before my hire in 2017
2018 Redesign and iOS app below
